Digital First Media

  • Lead Programmatic Campaign Manager

    Job Locations US-CA-Anaheim
    Posted Date 1 month ago(12/19/2018 9:04 PM)
    Requisition ID
    Time Type
    Employment Type
  • Overview

    Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, Adtaxi helps advertisers solve complex marketing challenges with custom, performance-driven solutions. #adtaxi #associate


    Representing the Southern California News Group, Adtaxi is looking for highly motivated and dynamic individuals to join our Digital Advertising Operations team as a Digital Ad Trafficker.  Ad Traffickers are responsible for booking and optimizing owned and operated, social, and native campaigns, with a primary focus on programmatic campaign strategies and analysis. Ad Traffickers liaise with sales, client services, creative services, and media planners to create delivery strategies, analyze delivery and performance issues through data, and optimize campaigns to meet/exceed client goals and expectations.



    • Key member of the Digital Advertising Operations team. Works closely with the sales teams, client services, creative services as well as vendors, to ensure the best service delivery is reached when trafficking, managing and optimizing digital campaigns
    • Responsible for booking and optimizing owned and operated, social, and native campaigns, but main focus is on programmatic media buying and campaign strategy
    • Regularly monitor campaign pacing and ensure the campaign is delivering in full for optimal performance
    • Troubleshoot performance issues, inventory shortfalls, and scheduling conflicts. Make adjustments, offer solutions to optimize performance and meet/exceed client goals and expectations
    • Pull collateral (HTML files, creative’s, ad tags) and attach creative to orders in ad servers
    • Pull available inventory reports as well as negotiate Requests for Proposals with Agency clients
    • Process post launch tasks which range from: campaign changes, optimizations, creative swaps, sponsorship calendar reservations/cancellations, billing changes, reporting, etc.
    • Partnering with Sales and Digital Specialists to increase customer retention and increase advertising spending
    • Provides sales with comprehensive performance reports
    • Other duties as assigned


    Required Skills and Qualifications


    • 2-3 years of digital advertising and campaign management/programmatic trafficking experience
    • Skilled in utilizing various ad-serving systems, with experience with programmatic media buying in DSP platforms.
    • Experience with trafficking and managing campaigns in Ad Manager (Doubleclick for Publishers), Facebook Ads Manager, as well as Native platforms
    • Strong problem solving skills as well as being detail and results oriented
    • Ability to strategically prioritize, adapt to change, and achieve results on tight deadlines
    • Extremely organized and able to multitask on many campaigns simultaneously
    • Ability to analyze data and make the necessary optimizations that will help meet and exceed the customers campaign goals and KPIs
    • Proficient with Excel and data analysis, and the ability to take data and build comprehensive reports

    Preferred Skills and Qualifications


    • Strong interest in digital media, advertising, and stays on top of emerging technologies
    • Proficient in MS Office Suite
    • Experience in Salesforce platform
    • Works well under pressure
    • Positive attitude and high energy
    • Eager to learn and help others to learn
    • Able to think out of the box and takes initiative without direction


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