MediaNews Group, Inc.

  • Digital Marketing Analyst

    Job Locations US-MN-Saint Paul
    Posted Date 1 week ago(9/9/2019 11:42 AM)
    Requisition ID
    2019-2241
    Time Type
    Full-Time
    Employment Type
    Regular
  • Overview

    We want to be the best. That’s why we hire the best. As the 2018 winner of Digiday’s Worklife Award for Most Passionate Employees at an Agency, we thrive on challenging, rewarding, purpose-driven work. We’re looking for skilled individuals like you - for professionals full of talent, but not of themselves.

     

    Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.  We are a Facebook Small Business Solutions Partner, a Google Premier Partner, and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading-edge technology of our Quantum Optimization Platform.

     

    Adtaxi is looking for a Digital Analyst to join our St. Paul analytics team. The analyst will be responsible for understanding our clients’ analytic needs and developing innovative solutions to better support our clients’ ultimate business goals.

    Responsibilities

    • Integrate and mine large data sets, connecting data from disparate sources to identify insights and drive optimization of marketing strategies
    • Utilize cutting-edge machine learning/statistical/optimization techniques to deliver solutions for media budget allocation optimization, customer purchase propensity prediction, MTA modeling, etc.
    • Create forecast models as needed and provide guidance on forecasting and analysis to find statistically significant correlations to be utilized for media planning or creative optimization
    • Assess the effectiveness and accuracy of new data sources and data gathering techniques
    • Build Tableau dashboards to meet account management and data science needs from the SQL data source to the finished product
    • Grow expertise by proactively remaining current with trends within digital advertising technologies

    Qualifications

    • 2-5 years of related experience
    • Degree in Marketing, Statistics, Mathematics, or Data Science
    • Strong experience in SQL and database management
    • Strong experience with data visualization tools, Tableau a must and Google Data Studio preferred
    • Knowledge of Google Analytics 
    • Experience integrating multiple data sources to develop cross-channel insights
    • Knowledge of both relational and non-relational database structures
    • Experience with AWS Redshift, PostgreSQL or other data stores
    • Ability to establish priorities and handle multiple assignments concurrently in an evolving, fast paced work environment
    • Ability to communicate effectively both orally and in writing with various levels of management, including translating complex ideas and data into actionable steps for stakeholders
    • Ability to teach others through knowledge transfer
    • Strong problem-solving skills
    • Ability to function autonomously with a strong sense of ownership
    • Ability to work with through ambiguity
    • Exceptional organization, project management, and communication skills
    • Experience with Python and R is a huge plus!

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